“I worked with Libby for a year on the Robinsons brand and loved every minute of it. She is a great team player, very considered in her approaches to research and brings energy into the cross functional team. She never fails to bring people with her and helps bring research to life. I would recommend Libby to any business in the future”
Harriet Sanders, Senior Brand Manager Robinsons, BRITVIC PLC

“Libby was an incredible asset to the Britvic team. She has lots of really solid experience that she links with vision to come to credible recommendations, she builds strong relationships with the internal teams and external partners and she is incredibly organised and pro-active. In addition to being really good at her job she brings real energy and optimism to the team. It was a pleasure to work with Libby and I hope we get the opportunity to work together again soon”
Jo Marshall, Marketing Controller Robinsons, BRITVIC PLC

“I worked closely with Libby when she was as a contractor for a key Client. I very much enjoyed working with Libby – she has extensive experience, is clear and dedicated to the role and has a lovely personality. She is a pleasure to work with and I would strongly recommend her”
Jeanette Vivier, Head of MMR Africa and Middle East

“I had the pleasure to work with Libby on several consumer insights projects for Britvic. Highly experienced, organised collaborative and with a can do attitude, Libby had a big impact by delivering clear and actionable insights to cross-functional teams. We will all miss your energy and all the great value you were sharing!”
Nazim Belhares, Technical Insights Manager, BRITVIC PLC

“Libby is a very experienced and strong marketing and insight expert and project manager. She thinks broadly and ‘outside the box’ to identify fresh, new opportunities and develops solutions for the business to leverage these opportunities. Her communication and personal skills make her a great consultant. I highly recommend her”
Nicola Mclaren, Consultant

“Libby has been the backbone of delivering fantastic consumer work for the fabric conditioning category in Unilever during her stint. She is very detail oriented, systematic and brightens up the team with her positive attitude. Thanks Libby for all your great work! It’s been a pleasure working with you – and you will be missed”
Ratna Thakar, Global Marketing Director, Unilever

“I had the great pleasure of working with Libby for several months on the European Spreads business and can highly recommend her. Libby is a highly experienced consumer and market insight manager who demonstrates considerable technical understanding of all market research methodologies and also demonstrates a massive passion to deepen consumer insight and understanding across a wide range of fmcg categories. Libby is an excellent communicator, is highly empathetic, a strong team player and an inspiring leader”
Amanda Richards, Business & Marketing Advisor/CMO

“I’ve been working with Libby on several research and brand strategy projects in the Spreads Category. Libby has always been a great support and discussion partner in all kind of brand positioning and innovation projects, she always makes sure that the focus is on our consumers. Communication is also one of her strengths, I always valued her feedback on TV, print and digital executions”
Caroline von Roemer, Global Brand Development Manager, Unilever

“I cannot recommend Libby Rhodes highly enough. She covered a maternity leave for me and in a very short space of time left a huge impression both on myself and my team. Despite Libby covering a role that she hadn’t experienced before, it wasn’t noticeable as she hit the ground running, never phased by any challenge thrown her way. Libby is inherently conscious and curious which makes for a perfect combination in my opinion. Libby was also tasked with looking after new recruits which she on boarded very quickly. Libby also made a very positive impression on key business partners from a very early stage. Libby is simply a pleasure to have in any team. I would work with Libby again in an instance as she can cope with any challenge with little support and have an instant positive impression with team members and business partners alike”
Rachel Weekes, UK CMI Director, Unilever

“Rhodes to Research are a pleasure to work with – balancing thoroughness with inspiration and insight saving the client from the challenges associated with new and relatively open briefs, as well as suppliers.  Libby’s astute business sense means that Rhodes to Research easily translates learning into action plans with credibility and relevance which results in a project fully complete with the possibility of further opportunities as well”
Dawn Farren, Global CMI Director, Unilever

“Collaborative in her working style, creative and thorough in her thinking, Libby is the perfect insight business partner. Her passion and experience ensure the consumer’s voice is always heard and represented with integrity within every project. Her energy and positivity makes every interaction enjoyable and her organisational skills will mean you never miss a deadline!
Karen O’Hara, Senior European CMI Manager, Unilever

“I have worked with Libby on a number of major concept development projects when she was working for Unilever and it was great having somebody from the market research arena who had a really holistic feel for the project. Not only did she ensure that the consumer’s voice was always being heard but she also played a significant role in the ongoing development of ideas and concepts. A real team player!!”
Mark Simmonds, Consultant at Brand Learning

“I’ve had the opportunity to work with Libby on many innovation projects, and it’s always been very productive! Libby is very knowledgeable about her marketing colleagues’ needs, keeps strategic objectives top of mind and leads the outcome with great organizational skills. I particularly like how she challenges the story development in a report, leveraging each piece of the research to build strong recommendations to move forward. Last but not least, Libby is open to suggestions & very friendly, which makes the team feel rewarded working under her guidance”
Isabelle Merillou, Nielsen BASES VP, Client Consulting

“I would have no hesitation in recommending Libby. She understands how research works having a wealth of both client and agency experience. In her role as Insight Manager for Unilever we have worked with her on numerous projects – both strategic and tactical. Libby is solutions-driven, organised and adds pragmatism, intelligence and clarity of thought to any situation. She is well-respected and supportive. Her enthusiasm and down-to-earth, approachable nature make her a genuine research partner”
Lucie Saint, Director, CSR

“Libby played a key role in building the insights behind the Flora relaunch. As my CMI business partner I always found her supportive with a can-do attitude helping me and the team to build a thorough research plan to unlock the consumer insights to deliver growth”
Phil Ellis, European Marketing Director, Unilever

“Libby is a research and insight specialist with project leadership expertise across the mix. I had the pleasure of working with Libby on the Global re-launch of Flora including brand equity leading to a new brand key, innovation, packaging design, advertising campaigns and shopper behaviour. In all aspects Libby is enthusiastic, passionate and will never accept the status quo where she sees something can be improved. Throughout our work together I was always impressed by the rigour and discipline that she introduced leading to brand deep dives through existing knowledge balanced with commissioning the most enlightening new research at every step of our work. A joy to work with”
Rachel Stanford, Senior Brand Development Manager, Unilever

“I have really enjoyed working with Libby Rhodes on several high profile brand re-launch projects within FMCG. Her in depth understanding and analysis of consumer behaviour has enabled brand teams to gain greater insights and therefore shape their marketing plans to strengthen their brand’s equity and win with consumers”
Yasmine Maggs, Shopper Marketing Executive, Unilever

“Having worked with Libby on a number of brand positioning and communication projects I would not hesitate to highly recommend her for her professionalism, her personable approach to client needs and her detailed knowledge of market research and how to maximise results. I have been consistently impressed with Libby’s ability to respond to briefs in a fresh and insightful way, maintaining momentum during research projects and delivering results fully aligned with objectives. Libby’s can-do attitude makes even the most complex projects seem effortless and she is an absolute pleasure to work with”
Lucy Coleman, Brand Manager, Unilever

“I really enjoyed my time working alongside Libby at Unilever, and learnt a huge amount from her. Libby is a true professional: her collaborative approach, in combination with her expertise in research and insight, meant she was able to successfully influence stakeholders at a senior level to achieve better outcomes for the brand and business. Most of all, Libby has a great work ethic – her passion and commitment to her work is evident in everything she does and is infectious to those around her!”
Helen Scholey, Brand Planner Fruit Shoot

“Libby Rhodes puts people first and she certainly puts the consumer first! She works in a collaborative and approachable way. She has a positive, can-do attitude and will always find the solution to the problem. She is very good at making connections from various information points and is passionate to ensure a winning insight is at the heart of everything we do”
Reshmi Ouseph, CMI Manager, Unilever

“Libby was part of the core team that developed a new Global Brand Love Key and Brand Communication Idea. Her support, input and management of the agencies to ensure we got the right insights has been instrumental in getting us to the strong position we are currently on the Brooke Bond Family Brand. She is a pleasure to work with, goes above and beyond to ensure we stay on track and deliver outstanding work”
Claire Blackadder, Marketing Manager, Brooke Bond Family Unilever

“I worked with Libby on a Unilever global innovation project. Her expertise and experience were invaluable in designing a complex research programme that exactly met the needs of the project. She has an extraordinary capacity for the detail and organisation as well as the big picture – Libby’s Lists are legendary. This makes her integrity in getting the real message from the research across even more powerful. And, importantly, Libby’s enthusiasm and dedication made her an indispensable part of the team ”
Susan Martin, Global Marketing Consultant