Sectors we have experience in:
Food
Confectionery
Soft drinks
Tea
Laundry
Household Care
At:
Unilever
Cadbury Trebor Bassett
Nestle
Britvic
Libby (Director) has 25 years experience in market research and consumer insight both agency and client side, including over 10 years at Unilever.
Brands worked on include many great FMCG brands such as UK favourites PG Tips, Pot Noodle, Marmite, Colman’s, Robinsons squash, Flora spread, Bassett’s Liquorice Allsorts, Maynard’s Wine Gums and Nestle Evaporated Milk. Plus Global brands such as Persil & Surf washing detergents and Comfort fabric conditioner, Becel margarine, Cif and Domestos.
Highlights/case studies:
- “A Client’s Perspective on Proposals” – a training session conducted for many insight and innovation agencies
Having worked on many great brands at Unilever, Britvic, Cadbury Trebor Bassett and Nestle I’ve reviewed countless agency research proposals, and I know what clients look for, what gets them excited (and what turns them off!). This 5 point training packages up all my learnings and insight for research agencies to use to make their proposals and reports better. It has given even very experienced and long running agencies immediately actionable insights to make their proposals more relevant for their clients - Maternity leave contract cover for Unilever as Consumer Insight Manager on their iconic local jewels (including brands such as Marmite, Pot Noodle, Colman’s, Bovril)
Helped brand teams develop brand strategic plans with the consumer at the heart, including integrating continuous data and ad hoc research to support innovation and comms and strengthen the equity of these brands - Research and insight support for Global Innovation project (including product, packaging, comms)
Engaged initially to provide consumer insight on complex and multi-country innovation on PG Tips, becoming an essential member driving a collaborative multi-functional team, which then extended into providing all levels of insight support for the brand including development of the brand key and identifying the consumer truth behind a Global comms idea